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Service
Scope of Work
Typical Fee Structure
White Label Hotel Management | Third Party Hotel Management
For hotel owners seeking a professional team to run day-to-day operations, BSG assumes full responsibility for every aspect of hotel management; from staff supervision, guest services, and quality standards to financial oversight, procurement, and maintenance. Operating on a pure white-label model, BSG carries no outward-facing brand, allowing owners to build and grow a brand of their own while we manage the business end-to-end on their behalf. There are no brand fees, no mandated consultants, and no rigid brand guidelines; the only non-negotiables are that the hotel is built legally, is safe and secure, and complies with NBC norms. Our management team deploys proven operating systems, SOPs, and revenue disciplines to optimise performance, lift guest satisfaction, and drive occupancy and repeat business. By entrusting the property to BSG, owners retain complete strategic and design freedom while gaining institutional-grade operating capability, a healthy bottom line, and long-term protection of their investment.
Technical Fees of Rs. 25,00,000 + Management Fees of 5% of Revenue OR 20% of Profit – Accounted Monthly.
Hotel Pre-Opening Management
BSG orchestrates every critical milestone in the lead-up to launch, drawing on a pre-opening methodology refined across multiple properties. The engagement covers organisational structuring and manpower planning, recruitment from frontline to leadership, vendor finalisation, and the establishment of the full revenue cycle. We develop department-wise SOPs, deploy the technology stack, set up the accounting and revenue management systems, and run structured staff training so the team is operationally ready from the first check-in. Branding, sales, and marketing groundwork are laid in parallel, alongside soft-opening management and a clear go-to-market strategy. Throughout, BSG manages the critical path, holds vendors and contractors to schedule, and provides continuous handholding to the owner and on-site team. The objective is simple and measurable: open on schedule, open on budget, and open fully ready to deliver an exceptional guest experience. This service de-risks the single most error-prone phase of a hotel's life and sets the foundation for sustained performance.
Lump Sum
(spanning 6–12 months). Avg Fee Range: Rs. 20,00,000 to Rs. 30,00,000
Hotel Operator Search Services – Phase 1 - Introductions Only
Choosing the right brand or operator for a hotel is one of the most consequential decisions an owner makes, and BSG guides clients through this complex landscape with complete objectivity. We begin with a thorough analysis of the property's potential, location, positioning, and target audience, then map that profile against the wide universe of hotel brands, franchises, and management companies active in the market. Drawing on deep industry relationships, BSG curates a shortlist of operators genuinely suited to the asset rather than the names that shout loudest. We facilitate warm, credible introductions to decision-makers, frame the opportunity in the way operators evaluate deals, and coordinate site visits and information exchange. Because BSG carries no outward brand of its own, the recommendation is unconflicted and centred entirely on the owner's interest. The outcome is a focused, well-qualified set of operator conversations that maximises the hotel's profitability and competitive advantage while saving the owner months of unproductive outreach.
Project Duration: One Month. Fees: Rs. 2,00,000
Hotel Operator Search Services – Phase 2 - Operator Selection Assistance
Once a shortlist of operators is in play, BSG reads the fine print so the owner does not have to. This service provides detailed, hands-on assistance through the entire affiliation and contracting process; comparing competing proposals on a like-for-like basis, decoding management fees, incentive structures, technical service charges, brand contributions, and termination clauses, and benchmarking terms against market norms. We help the owner understand the long-term commercial implications of each clause, identify hidden costs, and negotiate favourable, balanced terms that protect the asset's economics. BSG coordinates the back-and-forth between owner and operator, manages timelines, and keeps the process moving toward a signed Hotel Management Agreement without the owner being out-negotiated by a far more experienced counterparty. By ensuring the right brand is selected on the right terms, BSG maximises the hotel's profitability and secures a durable competitive advantage. The retainer remains active until the management agreement is signed, aligning our incentive fully with closing a sound deal.
Monthly Retainer: Valid till the signing of the Hotel Management Agreement. Fees: Rs. 1,00,000
Feasibility Study & Market Research
BSG conducts comprehensive feasibility studies that give investors and developers a clear, honest picture of project viability before capital is committed. Each study combines in-depth market analysis, demand assessment, and competitive benchmarking with detailed site evaluation and financial projections, producing a grounded view of optimal positioning, ideal room count and product mix, and expected return on investment. Rather than rosy projections designed to please, BSG delivers feasibility insights rooted in real, on-ground market realities; drawn from 25+ years of hospitality experience and a live pan-India project pipeline that keeps our market intelligence current. The deliverable functions equally well as an internal go/no-go decision tool and as a bankable project report to support debt financing applications. We model multiple scenarios, stress-test assumptions, and flag risks early so owners can mitigate them by design. The result is a risk-mitigated, evidence-based foundation for the entire project, ensuring capital is deployed into the right concept, at the right scale, in the right location.
Rs. 4,50,000 to Rs. 15,00,000
Hotel Project Finance Advisory (Debt)
BSG facilitates hotel project finance, connecting developers and owners with the right debt instruments; construction finance, term loans, and refinancing solutions; by leveraging a strong network of banks, NBFCs, and financial institutions across India. The engagement begins with preparing bankable project reports and robust financial models that lenders trust, then extends through lender identification, structuring, and management of the end-to-end sanctioning process. BSG acts as the owner's strategic finance advisor: positioning the project credibly, anticipating lender questions, assembling documentation, and negotiating terms so clients secure the most favourable funding structure for their circumstances. We help owners understand the true cost and covenants of competing offers; interest rates, moratorium, tenure, security, and drawdown conditions; so the financing supports rather than strains the project's economics. By bridging the gap between a hospitality vision and the capital required to realise it, BSG ensures projects are funded on sound, sustainable terms. The advisory pairs naturally with BSG's feasibility study, which provides the underlying business case lenders need to see.
Retainer: Rs. 1,50,000 Plus Success Fee: 1% to 1.5% of total debt sanctioned, payable on disbursement.
Funding upto Rs. 500 cr.
Hotel Operations Consultancy
BSG optimises a hotel's performance by meticulously reviewing and refining every aspect of its operations. Our team conducts a detailed, on-site diagnostic of current processes across front office, housekeeping, F&B, engineering, finance, and guest experience to identify inefficiencies, revenue leakages, and areas for improvement. We then develop and implement tailored, practical solutions designed to lift efficiency, elevate guest satisfaction, and increase profitability; not theoretical frameworks, but changes that work on the floor. This hands-on approach includes training staff on best practices, streamlining standard operating procedures, tightening cost controls, and putting the right reporting and review cadence in place so improvements stick. Because BSG actually runs hotels, our recommendations are operator-tested rather than academic. A physical site visit is integral to the engagement, ensuring advice is calibrated to the property's real conditions, market, and team. By partnering with BSG, owners transform their operations into a well-oiled machine, driving sustainable, measurable success while retaining full ownership and control of the asset.
Billed per-day basis. Site visit is necessary. Fees: Rs. 20,000 Per Day.
Travel, accommodation, boarding, local transportation to be organized by the client.
Commercial Kitchen Design
BSG translates operational requirements into efficient, ergonomic, and fully compliant commercial kitchen layouts. The scope covers equipment selection and specification, workflow zoning, ventilation and exhaust planning, utility mapping for power, gas, water, and drainage, and seamless integration with the wider back-of-house. Every design is tailored to the specific cuisine, projected covers, menu complexity, and service style of the property, so the kitchen is sized correctly; neither starved of capacity nor burdened with costly over-specification. From hotel restaurants and high-volume banquet kitchens to standalone dining concepts and large-scale catering facilities, BSG engineers each space for maximum throughput, food-safety and HACCP compliance, staff safety, and long-term operational efficiency. We plan for realistic peak loads, smooth staff and material movement, and ease of cleaning and maintenance. True to BSG's white-label philosophy, owners retain complete flexibility: we bring deep operator know-how without imposing vendors or rigid specifications, ensuring the finished kitchen serves the business for years while keeping capital and running costs firmly under control.
Rs. 1,00,000 to Rs. 4,00,000
Hotel Facilities & Back of House (BOH) Planning
BSG designs the operational backbone of a hotel through comprehensive back-of-house and facilities planning. The scope encompasses staff corridors and service routes, service elevators, linen and uniform rooms, central stores and receiving areas, engineering and plant spaces, waste-management and segregation zones, and all the support infrastructure that quietly underpins seamless front-of-house delivery. Because BSG runs hotels, we understand precisely how BOH efficiency translates into guest experience, labour productivity, and operating cost; a poorly planned back-of-house burdens a property for its entire life. We programme every square foot for logical workflow, short and unobstructed staff and material movement, safety and statutory compliance, and long-term maintainability. Space allocation is balanced against revenue-generating areas so the asset earns efficiently without starving operations. From early architectural coordination through detailed adjacency planning, BSG ensures the hidden half of the hotel works as hard as the visible half. Owners gain a property that is genuinely operable, cost-controlled, and built to perform, with full design freedom retained throughout.
Rs. 6,00,000 to Rs. 15,00,000
Hospitality Recruitment
BSG offers specialised recruitment across the full spectrum of the hospitality industry; sourcing and placing talent for pre-opening hotels, operating properties, independent restaurants, bars, casinos, yachts, airlines, and every other hospitality vertical across India. From frontline team members to heads of department and C-suite leadership, we leverage 25+ years of deep industry expertise and an extensive network to connect the right talent with the right opportunity. The scope includes role definition and organisational chart design, manpower planning and budgeting, candidate sourcing and rigorous screening, interview coordination, reference checks, and offer management. For pre-opening properties, BSG can build the entire team in the correct sequence so leadership is in place to recruit and train their own departments. Engagements are offered flexibly: a success-fee model billed per placement, or a monthly retainer for unlimited recruitment over the contract period. Either way, owners are staffed with professionals who fit the property's culture and positioning and who deliver exceptional guest experiences from day one.
Success fee model - One Month's Salary as recruitment fee per candidate. OR Retainer model - Rs. 30,000 Per Month
Revenue Management & OTA Management Services
BSG brings data-driven discipline to maximising a hotel's yield through expert revenue management. The scope covers strategic pricing, inventory and inventory-control optimisation, channel and OTA management, rate-parity maintenance, and demand forecasting; all calibrated to the property's market positioning and competitive set. For pre-opening hotels, BSG sets up the revenue management systems, processes, rate structures, and distribution architecture from scratch; for operating hotels, we diagnose and course-correct underperformance, recovering lost RevPAR. We manage the full online business across OTAs and the brand's direct channels, optimise listings and content for conversion, balance the channel mix to protect margin, and shift demand toward higher-value, lower-cost direct bookings over time. Daily pickup analysis, competitive rate shopping, segmentation, and a structured forecasting and review cadence keep pricing decisions sharp and timely. Reporting gives owners clear visibility of performance against market. The result is sustained RevPAR growth and a measurable bottom-line impact, with BSG's performance-linked fee ensuring our incentives are tied directly to the revenue we generate.
Performance Linked 10% of Total Online Business
Hotel Branding & Marketing (Pre Opening)
BSG delivers end-to-end branding and marketing to bring a property to market with a clear, compelling identity ahead of launch. The pre-opening scope spans brand identity creation, positioning strategy, and visual design through to building the digital presence, social media foundations, content, and the targeted campaigns that generate awareness and early demand. Working within BSG's white-label philosophy, the brand we help build belongs entirely to the owner; there is no BSG-imposed brand, allowing owners to create a distinctive identity or even the foundation of a future chain in their own name. Whether building a brand from scratch for a new hotel or repositioning an existing one, BSG crafts cohesive, market-ready narratives tailored to the property's ideal guest profile and competitive positioning. We coordinate naming, logo and collateral systems, photography direction, website readiness, and pre-launch buzz so the hotel opens with momentum rather than from a standing start. The objective is awareness, direct bookings, and long-term guest loyalty from the very first day of operations.
Rs. 18,00,000 to Rs. 25,00,000
Digital Marketing & Online Presence
BSG manages a hotel's ongoing digital presence as a continuous, performance-focused programme rather than a one-off project. The scope covers search engine optimisation and search marketing, social media management across relevant platforms, content creation and content calendars, online reputation and review management, and the planning and optimisation of paid campaigns. We work to grow qualified traffic, lift engagement, and steer demand toward higher-margin direct bookings while reducing dependence on costly third-party channels over time. Activity is grounded in the property's positioning and ideal guest profile, with messaging, creative, and channel mix tuned to what actually converts for that market. BSG tracks the metrics that matter; reach, engagement, enquiries, direct revenue, and return on ad spend; and reports them clearly so owners see exactly what their marketing spend delivers. As an operator-led firm, our digital work is always connected to commercial outcomes rather than vanity metrics. Owners retain full ownership of all accounts, assets, and audiences built, consistent with BSG's white-label, owner-first approach.
Monthly Subscription or Ad Spend Management Fee. Avg Fee Range: Rs. 75,000 to Rs. 1,00,000 per month
Hotel & Restaurant Branding
BSG creates distinctive, market-ready brands for hotels, resorts, and restaurants, covering concept development, naming, storytelling, logo design, and complete visual identity systems. The scope begins with understanding the property's positioning, location, and ideal guest, then translating that into a coherent brand idea expressed across every touchpoint; logo, colour and typography, signage, collateral, menus, packaging, uniforms, and digital assets. Because BSG operates a white-label model, the brand created belongs wholly to the owner, giving them the freedom to build an identity or even a future chain entirely in their own name, with no BSG branding imposed and no rigid brand guidelines constraining their vision. Whether crafting a brand from scratch for a new development or refreshing and repositioning an established property, BSG ensures the identity is authentic, differentiated, and operationally practical to deliver consistently on the ground. Drawing on real operator experience, we build brands that are not just visually appealing but commercially effective; designed to drive recognition, direct bookings, premium positioning, and long-term guest loyalty.
Fixed Creative Fee (Tiered by brand level). Avg Fee Range: Rs. 1,00,000 to Rs. 2,50,000
Hotel Website Development
BSG builds high-performing hotel websites engineered to convert visitors into direct, commission-free bookings. The scope covers custom UI/UX design aligned to the property's brand, mobile-first responsive development, integration of a booking engine and payment gateway, and optimisation for speed, search, and accessibility. We structure content and calls-to-action around the guest's decision journey, showcase the property through strong photography and persuasive copy, and ensure the booking path is frictionless across devices. Technical foundations; clean code, SEO-ready architecture, analytics, and secure hosting; are put in place so the site performs reliably and can be measured and improved over time. The website is designed to work hand-in-hand with BSG's revenue and digital marketing services, capturing the direct demand those efforts generate and reducing dependence on costly OTAs. Consistent with BSG's owner-first philosophy, the owner retains full ownership of the website, domain, and content. Ongoing hosting and maintenance can be arranged so the asset stays secure, current, and commercially effective long after launch.
Fixed Project Fee (plus hosting/maintenance costs). Avg Fee Range: Rs. 2,00,000 to Rs. 5,00,000
SOP Deck for Hotels
BSG provides a comprehensive, ready-to-deploy library of more than 120 standard operating procedures covering the core departments of a hotel or resort; front office, housekeeping, food and beverage service, kitchen and food safety, engineering and maintenance, security, finance, and human resources. Developed from 25+ years of operating experience, the deck codifies proven best practices into clear, practical, step-by-step procedures that an independent hotel can adopt immediately to standardise service quality, tighten controls, and onboard and train staff faster. The SOPs are handed over in editable Word format, giving owners complete freedom to customise wording, branding, thresholds, and processes to their specific property, market, and team; fully in keeping with BSG's white-label, owner-first philosophy. This is an ideal, cost-effective foundation for new and independent hotels that need professional operating documentation without building it from scratch, and for existing properties seeking to professionalise inconsistent practices. The deck establishes the operational discipline that underpins consistent guest experiences, audit readiness, and a credible platform for future growth.
Rs. 50,000 One time
Hospitality Training & Development
BSG delivers targeted training programmes that elevate service standards, operational efficiency, and guest experience across every level of hospitality staff; from entry-level team members to heads of department and senior management. Drawing on 25+ years of hands-on industry expertise, each intervention is customised to the property type, brand positioning, and specific operational needs of the client rather than delivered as generic, off-the-shelf content. The scope can span service excellence and guest-handling, departmental technical skills, upselling and revenue awareness, grooming and etiquette, complaint resolution, safety and hygiene, and leadership and supervisory development. Training is delivered on-property and built around real scenarios the team actually faces, with practical assessment so improvements are visible on the floor and not merely on paper. Because BSG runs hotels, our trainers teach what works operationally, not theory. Programmes can be one-off workshops or structured, multi-module journeys aligned to a property's pre-opening or performance-improvement goals. The result is a confident, consistent, guest-focused team that protects the owner's reputation and revenue.
Rs. 25,000 to Rs. 1,00,000 per training day. Travel, accommodation and boarding to be organized by the client. Program-based packages available on request.
BOQ & Procurement Management
Hotel procurement is where budgets are won or lost, and BSG acts as the owner's single point of contact for end-to-end BOQ and procurement management. The scope covers owner-side procurement advisory across FF&E, OS&E, and specialist hospitality equipment; preparing and validating the bill of quantities, evaluating and shortlisting vendors, running competitive bid comparisons, negotiating commercial terms, and maintaining strict quality benchmarks throughout. Critically, BSG mandates no vendor relationships of its own: every recommendation is made purely in the owner's interest, preserving the flexibility that defines our white-label model. We compare fabricated versus bought-out options, identify split-award strategies that capture the best price-quality balance, and eliminate the inflated quotes and specification padding that quietly erode project budgets. Our clients routinely save substantial sums; often in excess of Rs. 2 crore on a single hotel project; by getting the BSG advantage. Beyond cost, disciplined procurement protects timelines and quality, ensuring the right products arrive on schedule and perform reliably across the asset's operating life.
Fixed Project Fee: Rs. 5,00,000 OR 2% to 3% of total procurement value managed.
Commercial Laundry Design & Setup
BSG provides end-to-end commercial laundry design, helping owners plan and execute high-efficiency in-house laundry operations sized correctly to their property's scale and guest volume. The scope covers equipment selection and capacity sizing, workflow and layout planning for a clean linear flow from soiled to clean, utility planning for power, water, steam, and drainage, effluent and ventilation considerations, and full integration with the wider back-of-house and housekeeping operation. Designing laundry capacity correctly is a fine balance; under-sizing throttles housekeeping and guest turnaround, while over-sizing wastes capital and space; and BSG calibrates the solution to realistic peak loads and linen par levels. We weigh the economics of in-house versus outsourced processing so the owner makes an informed, financially sound decision. As with every BSG advisory service, owners retain complete flexibility: our expertise is available on demand with no imposed vendors and no rigid specifications. The outcome is laundry infrastructure built for operational reliability, controlled running costs, and consistent linen quality that directly supports the guest experience.
Rs. 2,00,000 to Rs. 4,00,000
Architecture & Interior Design (Owner's Advisory)
A hotel's architecture and interiors are its most enduring brand statement, and BSG serves as the owner's design advisor through this critical process. Rather than replacing the architect or interior designer, we help the owner brief, select, and continuously review them; ensuring every design decision is commercially sound, operationally practical, and aligned to the property's positioning and budget. As a firm that actually runs hotels, BSG brings a rare and valuable perspective: we know from daily operations exactly which design choices elevate the guest experience and which silently create friction, inflate running costs, or hamper staff. We review layouts for operational flow, guestroom efficiency, back-of-house adjacencies, maintainability, and revenue logic, flagging issues while they are still inexpensive to fix on paper. True to BSG's white-label model, we impose no consultants and no rigid brand guidelines; owners enjoy full design freedom, with our only mandate being that the build is legal, safe, secure, and NBC-compliant. The result is a property that is beautiful and distinctive yet genuinely operable and profitable.
Rs. 60,00,000 to Rs. 1,50,00,000
MEP Consulting
The mechanical, electrical, and plumbing backbone of a hotel determines its operational efficiency and maintenance costs for decades, and BSG advises owners to get these fundamentals right from the outset. The scope covers HVAC strategy, electrical load planning and distribution, plumbing and water systems, fire detection and suppression, and energy-efficiency design; each calibrated to the hotel's scale, category, climate, and location. Our mandate is always systems that perform reliably, run cost-effectively, and are simple to maintain with locally available skills and spares, avoiding over-engineered solutions that burden the owner with unnecessary capital and lifetime costs. As an operator-led advisor, BSG reviews MEP design through the lens of real running conditions; utility bills, breakdown patterns, guest comfort, and ease of servicing; rather than specification for its own sake. We coordinate with the project's architects and consultants, challenge assumptions, and ensure resilience and redundancy where it genuinely matters. Consistent with BSG's white-label philosophy, no vendors or consultants are imposed; owners retain full flexibility while gaining the assurance of operator-tested technical judgement.
Rs. 8,00,000 to Rs. 15,00,000 (by project scale).
Landscape Design Consulting
In hospitality, landscape is often the first impression a guest forms and a key reason they return, and BSG helps owners get it right with a hospitality-first lens applied to every outdoor space. We advise on designing outdoor environments that are beautiful, climatically appropriate, and genuinely cost-efficient to maintain; balancing visual impact with the practical realities of irrigation, drainage, plant selection, and long-term upkeep. Our advisory is particularly valuable for Tier 2, Tier 3, and remote properties, where site-specific, locally suited solutions matter far more than generic templates and where maintenance resources may be limited. Because BSG operates hotels, we understand how landscape shapes arrival experience, photography and social appeal, event and F&B opportunities, microclimate and guest comfort, and ongoing operating cost. We help owners brief and review landscape designers, sense-check plant palettes and hardscape choices for the local climate, and ensure the design supports operations rather than becoming a maintenance burden. True to the white-label model, BSG imposes no vendors or consultants; owners retain complete creative and commercial control throughout.
Rs. 2,00,000 to Rs. 5,00,000
Luxury Spa & Wellness Advisory
BSG offers spa and wellness setup and operations advisory, helping clients conceptualise, design, and launch world-class wellness facilities. The scope covers concept and treatment-menu development, equipment selection and space planning, staffing and training, SOPs, pricing, and vendor partnerships; all tailored to the property's brand positioning and target guest profile. Whether the facility is a standalone wellness destination or a spa integrated within a hotel, BSG provides end-to-end advisory support to ensure the offering is operationally efficient, revenue-generating, and firmly focused on guest experience. Wellness is an increasingly decisive differentiator and a meaningful revenue centre, but only when designed and operated with discipline; BSG ensures treatment flow, therapist productivity, retail attachment, and utility and hygiene standards are all engineered for sustainable performance rather than treated as an afterthought. As an operator-led advisor, we balance the experiential and the commercial so the spa genuinely contributes to the bottom line. Consistent with BSG's white-label model, no vendors are imposed and owners retain full flexibility, gaining operator-tested guidance while building a wellness offering that is authentically their own.
Lump Sum Fixed Fee. Avg Fee Range: Rs. 3,00,000 to Rs. 6,00,000. Ongoing operations retainer available.
Lighting Design Consulting
Lighting in a hotel is a silent storyteller; it defines ambiance, guides movement, and shapes how guests feel in every space; and BSG ensures it is treated as integral to the design from the outset rather than a last-minute fitment decision. We advise on cohesive lighting schemes across all hotel zones, from arrival and lobby to guestrooms, restaurants, banquets, corridors, and landscape, balancing aesthetic intent with energy efficiency, budget realism, and day-to-day operational practicality. The scope considers layering of ambient, task, and accent lighting, colour temperature and mood, controls and dimming, fixture selection, and ease of relamping and maintenance. As an operator-led advisor, BSG weighs not only how a space looks on opening night but how it performs and costs over years of operation, including energy consumption and serviceability. We help owners brief and review lighting designers and coordinate lighting with the interior and MEP scopes so intent is realised on site. Consistent with BSG's white-label philosophy, no vendors are imposed; owners retain full design freedom while benefiting from operator-tested judgement.
Rs. 10,00,000 to Rs. 30,00,000
AI Integration & Technology Transformation
BSG helps hotels and hospitality businesses harness artificial intelligence across both guest-facing and back-of-house operations. The scope spans AI-driven personalisation, dynamic pricing, and predictive maintenance, through to intelligent automation of housekeeping, reservations, and guest-communication workflows; applied where they deliver genuine commercial value rather than novelty. BSG guides clients through the full transformation journey: assessing current technology maturity, identifying high-impact, practical AI use cases suited to the property's scale and market, and implementing scalable solutions that future-proof operations. Because BSG runs hotels and uses advanced AI tooling in its own operations, our advice is grounded in what actually works on the floor and what delivers measurable returns. We help owners prioritise initiatives by impact and effort, integrate AI sensibly with the existing tech stack, manage change with the team, and measure outcomes against clear targets. The objective is measurable gains in operational efficiency, guest satisfaction, and revenue performance; modernising the business without disruptive over-investment. Consistent with BSG's owner-first model, clients retain full ownership of their systems, data, and direction throughout the transformation.
Assessment & Roadmap: Rs. 2,00,000 . Implementation quoted per agreed scope.
Casino Setup & Management
BSG provides specialised casino setup and management consulting, guiding clients through the complex process of establishing and operationalising gaming facilities. The scope covers regulatory compliance and licensing navigation, floor layout and gaming-mix planning, technology stack selection, surveillance and security systems, staffing and organisational design, and the operational systems and controls that a compliant, well-run casino demands. From greenfield casino projects to performance-improvement engagements at existing gaming facilities, BSG brings structured expertise to help clients build operations that are compliant, profitable, and genuinely guest-centric. We address the distinctive operational disciplines of gaming; cash and chip handling, internal controls, responsible-gaming practices, integration with hospitality F&B and entertainment, and the data and surveillance rigour the sector requires. As with all BSG engagements, the approach is grounded in real operating experience and tailored to the client's specific jurisdiction, scale, and positioning, with no rigid templates imposed. Whether launching a new facility or turning around an underperforming one, owners gain a clear, structured path to a compliant and commercially successful casino operation while retaining full ownership and strategic control.
Pre-Opening Project Fee quoted per scope. Ongoing management: % of gaming revenue (negotiated per engagement).
Hotel Real Estate (Transactions)
BSG offers a specialised hotel transactions service, connecting serious buyers and sellers of hotel and resort properties across India through a carefully curated, confidential process. Provided exclusively under a formal mandate, the service ensures focused representation, complete discretion, and dedicated deal advocacy for every engagement; qualities that matter enormously in a market where premature disclosure can damage value, unsettle staff, and alarm guests. For sellers, BSG positions the asset credibly, prepares the information that genuine buyers require, and discreetly approaches a qualified pool of investors. For buyers, we surface opportunities that are rarely openly marketed and help assess them with an operator's eye for true earning potential rather than headline numbers. Throughout, BSG maintains strict confidentiality, manages the flow of sensitive information, and advocates firmly for its mandated client through negotiation toward close. Because BSG runs hotels and understands their economics intimately, our involvement adds rigour and realism to valuation and diligence. The result is a controlled, professional transaction process that protects the client's interests and maximises the likelihood of a sound deal on favourable terms.
Engaged under exclusive mandate only. Success Fee: 2% of transaction value.
Hotel Asset Management
BSG acts as a trusted representative for hotel owners, protecting and growing the long-term value of their hospitality assets. The scope includes rigorous performance monitoring against budget and market, holding operators and management to account, reviewing and challenging operating and capital plans, capital-expenditure planning and prioritisation, and strategic positioning of the asset over its lifecycle. Whether the property is owner-operated, franchised, or under a third-party management contract, BSG ensures the owner's financial interests and asset value remain front and centre at every stage; bridging the gap between an operator focused on running the hotel and an owner focused on returns. We scrutinise financial statements, benchmark performance against the competitive set, identify revenue and cost opportunities, and ensure agreed strategies are actually executed. As an operator-led advisor, BSG understands both sides of the table and can hold informed, credible conversations with management on the owner's behalf. The engagement gives owners independent oversight, clarity, and confidence that their investment is being optimised, protected, and positioned for the strongest possible exit or long-term yield.
Monthly Retainer: Rs. 1,00,000 to Rs. 2,00,000 . or 0.5% to 1% of total hotel revenue.
IT, CCTV & AV Planning
BSG provides integrated IT, security, CCTV, and AV planning, helping owners design and deploy robust technology and security infrastructure from the ground up. The scope covers network architecture and structured cabling, server and equipment rooms, Wi-Fi coverage, access control systems, surveillance and CCTV coverage, public address, in-room entertainment, and conference and banqueting AV; each tailored to the property's scale, category, and operational requirements. BSG delivers detailed technical specifications and vendor-agnostic procurement advisory, then provides installation oversight and system commissioning so the property opens with a secure, connected, and future-ready technology environment rather than a patchwork of disconnected systems. Because we run hotels, our planning is grounded in how these systems are actually used day to day by guests, staff, and management, and how they integrate with the wider hotel tech stack. We design for reliability, scalability, data security, and ease of support. Consistent with BSG's white-label philosophy, no vendors are mandated and owners retain full flexibility; gaining the confidence of operator-tested specifications while remaining free to choose their own suppliers and partners.
Rs. 3,00,000 to Rs. 6,00,000
Project Management (PMC)
BSG provides owner-side project management that protects an owner's time, budget, and quality through the build phase. Acting purely in the owner's interest, we monitor and coordinate the project across schedule, cost, and quality; tracking milestones against the master programme, reviewing contractor and vendor performance, managing variations, and providing clear, regular reporting so owners always know where the project stands. Drawing on real operator experience, BSG keeps the end in mind throughout construction, ensuring decisions taken on site support a property that will actually be efficient and profitable to run. We coordinate the various design and execution consultants, flag risks and slippage early, and hold the line on commercials so budgets are not quietly eroded. Critically, BSG mandates no vendors, contractors, or consultants of its own; preserving the flexibility at the heart of our white-label model; while remaining available to help source and evaluate them if the owner wishes. Our only non-negotiables are that the build is legal, safe, secure, and NBC-compliant, leaving owners free to develop their property as they envision.
Monthly Retainer: Rs. 5,00,000 or 2% to 4% of total project cost.
Hotel Tech Stack Consulting
BSG provides comprehensive hotel technology stack consulting and implementation, covering the full spectrum of hospitality software and hardware; from PMS, POS, and ERP to accounting, guest management, housekeeping, complaint management, and inventory systems. We help owners select, integrate, and deploy the right combination of platforms tailored to their property's scale, budget, and operational complexity, ensuring seamless inter-system connectivity across every department so data flows cleanly from booking to billing to reporting. Because BSG operates hotels, our recommendations are grounded in real workflows and the genuine pain points of running a property, not vendor marketing. We assess existing systems, define requirements, run an objective selection process, and oversee implementation, data migration, integration, and staff training through to go-live. Critically, BSG is vendor-neutral and does not lock clients into any single platform or provider; preserving the flexibility at the heart of our white-label model. The outcome is a coherent, well-integrated, and cost-appropriate technology backbone that improves efficiency, sharpens decision-making, and scales with the owner's ambitions, all while the owner retains full ownership and choice.
Rs. 2,00,000 to Rs. 4,00,000. Annual support retainer available on request.
Service | Scope of Work | Typical Fee Structure |
|---|---|---|
White Label Hotel Management | Third Party Hotel Management | For hotel owners seeking a professional team to run day-to-day operations, BSG assumes full responsibility for every aspect of hotel management; from staff supervision, guest services, and quality standards to financial oversight, procurement, and maintenance. Operating on a pure white-label model, BSG carries no outward-facing brand, allowing owners to build and grow a brand of their own while we manage the business end-to-end on their behalf. There are no brand fees, no mandated consultants, and no rigid brand guidelines; the only non-negotiables are that the hotel is built legally, is safe and secure, and complies with NBC norms. Our management team deploys proven operating systems, SOPs, and revenue disciplines to optimise performance, lift guest satisfaction, and drive occupancy and repeat business. By entrusting the property to BSG, owners retain complete strategic and design freedom while gaining institutional-grade operating capability, a healthy bottom line, and long-term protection of their investment. | Technical Fees of Rs. 25,00,000 + Management Fees of 5% of Revenue OR 20% of Profit – Accounted Monthly. |
Hotel Pre-Opening Management | BSG orchestrates every critical milestone in the lead-up to launch, drawing on a pre-opening methodology refined across multiple properties. The engagement covers organisational structuring and manpower planning, recruitment from frontline to leadership, vendor finalisation, and the establishment of the full revenue cycle. We develop department-wise SOPs, deploy the technology stack, set up the accounting and revenue management systems, and run structured staff training so the team is operationally ready from the first check-in. Branding, sales, and marketing groundwork are laid in parallel, alongside soft-opening management and a clear go-to-market strategy. Throughout, BSG manages the critical path, holds vendors and contractors to schedule, and provides continuous handholding to the owner and on-site team. The objective is simple and measurable: open on schedule, open on budget, and open fully ready to deliver an exceptional guest experience. This service de-risks the single most error-prone phase of a hotel's life and sets the foundation for sustained performance. | Lump Sum
(spanning 6–12 months). Avg Fee Range: Rs. 20,00,000 to Rs. 30,00,000 |
Hotel Operator Search Services – Phase 1 - Introductions Only | Choosing the right brand or operator for a hotel is one of the most consequential decisions an owner makes, and BSG guides clients through this complex landscape with complete objectivity. We begin with a thorough analysis of the property's potential, location, positioning, and target audience, then map that profile against the wide universe of hotel brands, franchises, and management companies active in the market. Drawing on deep industry relationships, BSG curates a shortlist of operators genuinely suited to the asset rather than the names that shout loudest. We facilitate warm, credible introductions to decision-makers, frame the opportunity in the way operators evaluate deals, and coordinate site visits and information exchange. Because BSG carries no outward brand of its own, the recommendation is unconflicted and centred entirely on the owner's interest. The outcome is a focused, well-qualified set of operator conversations that maximises the hotel's profitability and competitive advantage while saving the owner months of unproductive outreach. | Project Duration: One Month. Fees: Rs. 2,00,000 |
Hotel Operator Search Services – Phase 2 - Operator Selection Assistance | Once a shortlist of operators is in play, BSG reads the fine print so the owner does not have to. This service provides detailed, hands-on assistance through the entire affiliation and contracting process; comparing competing proposals on a like-for-like basis, decoding management fees, incentive structures, technical service charges, brand contributions, and termination clauses, and benchmarking terms against market norms. We help the owner understand the long-term commercial implications of each clause, identify hidden costs, and negotiate favourable, balanced terms that protect the asset's economics. BSG coordinates the back-and-forth between owner and operator, manages timelines, and keeps the process moving toward a signed Hotel Management Agreement without the owner being out-negotiated by a far more experienced counterparty. By ensuring the right brand is selected on the right terms, BSG maximises the hotel's profitability and secures a durable competitive advantage. The retainer remains active until the management agreement is signed, aligning our incentive fully with closing a sound deal. | Monthly Retainer: Valid till the signing of the Hotel Management Agreement. Fees: Rs. 1,00,000 |
Feasibility Study & Market Research | BSG conducts comprehensive feasibility studies that give investors and developers a clear, honest picture of project viability before capital is committed. Each study combines in-depth market analysis, demand assessment, and competitive benchmarking with detailed site evaluation and financial projections, producing a grounded view of optimal positioning, ideal room count and product mix, and expected return on investment. Rather than rosy projections designed to please, BSG delivers feasibility insights rooted in real, on-ground market realities; drawn from 25+ years of hospitality experience and a live pan-India project pipeline that keeps our market intelligence current. The deliverable functions equally well as an internal go/no-go decision tool and as a bankable project report to support debt financing applications. We model multiple scenarios, stress-test assumptions, and flag risks early so owners can mitigate them by design. The result is a risk-mitigated, evidence-based foundation for the entire project, ensuring capital is deployed into the right concept, at the right scale, in the right location. | Rs. 4,50,000 to Rs. 15,00,000 |
Hotel Project Finance Advisory (Debt) | BSG facilitates hotel project finance, connecting developers and owners with the right debt instruments; construction finance, term loans, and refinancing solutions; by leveraging a strong network of banks, NBFCs, and financial institutions across India. The engagement begins with preparing bankable project reports and robust financial models that lenders trust, then extends through lender identification, structuring, and management of the end-to-end sanctioning process. BSG acts as the owner's strategic finance advisor: positioning the project credibly, anticipating lender questions, assembling documentation, and negotiating terms so clients secure the most favourable funding structure for their circumstances. We help owners understand the true cost and covenants of competing offers; interest rates, moratorium, tenure, security, and drawdown conditions; so the financing supports rather than strains the project's economics. By bridging the gap between a hospitality vision and the capital required to realise it, BSG ensures projects are funded on sound, sustainable terms. The advisory pairs naturally with BSG's feasibility study, which provides the underlying business case lenders need to see. | Retainer: Rs. 1,50,000 Plus Success Fee: 1% to 1.5% of total debt sanctioned, payable on disbursement.
Funding upto Rs. 500 cr. |
Hotel Operations Consultancy | BSG optimises a hotel's performance by meticulously reviewing and refining every aspect of its operations. Our team conducts a detailed, on-site diagnostic of current processes across front office, housekeeping, F&B, engineering, finance, and guest experience to identify inefficiencies, revenue leakages, and areas for improvement. We then develop and implement tailored, practical solutions designed to lift efficiency, elevate guest satisfaction, and increase profitability; not theoretical frameworks, but changes that work on the floor. This hands-on approach includes training staff on best practices, streamlining standard operating procedures, tightening cost controls, and putting the right reporting and review cadence in place so improvements stick. Because BSG actually runs hotels, our recommendations are operator-tested rather than academic. A physical site visit is integral to the engagement, ensuring advice is calibrated to the property's real conditions, market, and team. By partnering with BSG, owners transform their operations into a well-oiled machine, driving sustainable, measurable success while retaining full ownership and control of the asset. | Billed per-day basis. Site visit is necessary. Fees: Rs. 20,000 Per Day.
Travel, accommodation, boarding, local transportation to be organized by the client. |
Commercial Kitchen Design | BSG translates operational requirements into efficient, ergonomic, and fully compliant commercial kitchen layouts. The scope covers equipment selection and specification, workflow zoning, ventilation and exhaust planning, utility mapping for power, gas, water, and drainage, and seamless integration with the wider back-of-house. Every design is tailored to the specific cuisine, projected covers, menu complexity, and service style of the property, so the kitchen is sized correctly; neither starved of capacity nor burdened with costly over-specification. From hotel restaurants and high-volume banquet kitchens to standalone dining concepts and large-scale catering facilities, BSG engineers each space for maximum throughput, food-safety and HACCP compliance, staff safety, and long-term operational efficiency. We plan for realistic peak loads, smooth staff and material movement, and ease of cleaning and maintenance. True to BSG's white-label philosophy, owners retain complete flexibility: we bring deep operator know-how without imposing vendors or rigid specifications, ensuring the finished kitchen serves the business for years while keeping capital and running costs firmly under control. | Rs. 1,00,000 to Rs. 4,00,000 |
Hotel Facilities & Back of House (BOH) Planning | BSG designs the operational backbone of a hotel through comprehensive back-of-house and facilities planning. The scope encompasses staff corridors and service routes, service elevators, linen and uniform rooms, central stores and receiving areas, engineering and plant spaces, waste-management and segregation zones, and all the support infrastructure that quietly underpins seamless front-of-house delivery. Because BSG runs hotels, we understand precisely how BOH efficiency translates into guest experience, labour productivity, and operating cost; a poorly planned back-of-house burdens a property for its entire life. We programme every square foot for logical workflow, short and unobstructed staff and material movement, safety and statutory compliance, and long-term maintainability. Space allocation is balanced against revenue-generating areas so the asset earns efficiently without starving operations. From early architectural coordination through detailed adjacency planning, BSG ensures the hidden half of the hotel works as hard as the visible half. Owners gain a property that is genuinely operable, cost-controlled, and built to perform, with full design freedom retained throughout. | Rs. 6,00,000 to Rs. 15,00,000 |
Hospitality Recruitment | BSG offers specialised recruitment across the full spectrum of the hospitality industry; sourcing and placing talent for pre-opening hotels, operating properties, independent restaurants, bars, casinos, yachts, airlines, and every other hospitality vertical across India. From frontline team members to heads of department and C-suite leadership, we leverage 25+ years of deep industry expertise and an extensive network to connect the right talent with the right opportunity. The scope includes role definition and organisational chart design, manpower planning and budgeting, candidate sourcing and rigorous screening, interview coordination, reference checks, and offer management. For pre-opening properties, BSG can build the entire team in the correct sequence so leadership is in place to recruit and train their own departments. Engagements are offered flexibly: a success-fee model billed per placement, or a monthly retainer for unlimited recruitment over the contract period. Either way, owners are staffed with professionals who fit the property's culture and positioning and who deliver exceptional guest experiences from day one. | Success fee model - One Month's Salary as recruitment fee per candidate. OR Retainer model - Rs. 30,000 Per Month |
Revenue Management & OTA Management Services | BSG brings data-driven discipline to maximising a hotel's yield through expert revenue management. The scope covers strategic pricing, inventory and inventory-control optimisation, channel and OTA management, rate-parity maintenance, and demand forecasting; all calibrated to the property's market positioning and competitive set. For pre-opening hotels, BSG sets up the revenue management systems, processes, rate structures, and distribution architecture from scratch; for operating hotels, we diagnose and course-correct underperformance, recovering lost RevPAR. We manage the full online business across OTAs and the brand's direct channels, optimise listings and content for conversion, balance the channel mix to protect margin, and shift demand toward higher-value, lower-cost direct bookings over time. Daily pickup analysis, competitive rate shopping, segmentation, and a structured forecasting and review cadence keep pricing decisions sharp and timely. Reporting gives owners clear visibility of performance against market. The result is sustained RevPAR growth and a measurable bottom-line impact, with BSG's performance-linked fee ensuring our incentives are tied directly to the revenue we generate. | Performance Linked 10% of Total Online Business |
Hotel Branding & Marketing (Pre Opening) | BSG delivers end-to-end branding and marketing to bring a property to market with a clear, compelling identity ahead of launch. The pre-opening scope spans brand identity creation, positioning strategy, and visual design through to building the digital presence, social media foundations, content, and the targeted campaigns that generate awareness and early demand. Working within BSG's white-label philosophy, the brand we help build belongs entirely to the owner; there is no BSG-imposed brand, allowing owners to create a distinctive identity or even the foundation of a future chain in their own name. Whether building a brand from scratch for a new hotel or repositioning an existing one, BSG crafts cohesive, market-ready narratives tailored to the property's ideal guest profile and competitive positioning. We coordinate naming, logo and collateral systems, photography direction, website readiness, and pre-launch buzz so the hotel opens with momentum rather than from a standing start. The objective is awareness, direct bookings, and long-term guest loyalty from the very first day of operations. | Rs. 18,00,000 to Rs. 25,00,000 |
Digital Marketing & Online Presence | BSG manages a hotel's ongoing digital presence as a continuous, performance-focused programme rather than a one-off project. The scope covers search engine optimisation and search marketing, social media management across relevant platforms, content creation and content calendars, online reputation and review management, and the planning and optimisation of paid campaigns. We work to grow qualified traffic, lift engagement, and steer demand toward higher-margin direct bookings while reducing dependence on costly third-party channels over time. Activity is grounded in the property's positioning and ideal guest profile, with messaging, creative, and channel mix tuned to what actually converts for that market. BSG tracks the metrics that matter; reach, engagement, enquiries, direct revenue, and return on ad spend; and reports them clearly so owners see exactly what their marketing spend delivers. As an operator-led firm, our digital work is always connected to commercial outcomes rather than vanity metrics. Owners retain full ownership of all accounts, assets, and audiences built, consistent with BSG's white-label, owner-first approach. | Monthly Subscription or Ad Spend Management Fee. Avg Fee Range: Rs. 75,000 to Rs. 1,00,000 per month |
Hotel & Restaurant Branding | BSG creates distinctive, market-ready brands for hotels, resorts, and restaurants, covering concept development, naming, storytelling, logo design, and complete visual identity systems. The scope begins with understanding the property's positioning, location, and ideal guest, then translating that into a coherent brand idea expressed across every touchpoint; logo, colour and typography, signage, collateral, menus, packaging, uniforms, and digital assets. Because BSG operates a white-label model, the brand created belongs wholly to the owner, giving them the freedom to build an identity or even a future chain entirely in their own name, with no BSG branding imposed and no rigid brand guidelines constraining their vision. Whether crafting a brand from scratch for a new development or refreshing and repositioning an established property, BSG ensures the identity is authentic, differentiated, and operationally practical to deliver consistently on the ground. Drawing on real operator experience, we build brands that are not just visually appealing but commercially effective; designed to drive recognition, direct bookings, premium positioning, and long-term guest loyalty. | Fixed Creative Fee (Tiered by brand level). Avg Fee Range: Rs. 1,00,000 to Rs. 2,50,000 |
Hotel Website Development | BSG builds high-performing hotel websites engineered to convert visitors into direct, commission-free bookings. The scope covers custom UI/UX design aligned to the property's brand, mobile-first responsive development, integration of a booking engine and payment gateway, and optimisation for speed, search, and accessibility. We structure content and calls-to-action around the guest's decision journey, showcase the property through strong photography and persuasive copy, and ensure the booking path is frictionless across devices. Technical foundations; clean code, SEO-ready architecture, analytics, and secure hosting; are put in place so the site performs reliably and can be measured and improved over time. The website is designed to work hand-in-hand with BSG's revenue and digital marketing services, capturing the direct demand those efforts generate and reducing dependence on costly OTAs. Consistent with BSG's owner-first philosophy, the owner retains full ownership of the website, domain, and content. Ongoing hosting and maintenance can be arranged so the asset stays secure, current, and commercially effective long after launch. | Fixed Project Fee (plus hosting/maintenance costs). Avg Fee Range: Rs. 2,00,000 to Rs. 5,00,000 |
SOP Deck for Hotels | BSG provides a comprehensive, ready-to-deploy library of more than 120 standard operating procedures covering the core departments of a hotel or resort; front office, housekeeping, food and beverage service, kitchen and food safety, engineering and maintenance, security, finance, and human resources. Developed from 25+ years of operating experience, the deck codifies proven best practices into clear, practical, step-by-step procedures that an independent hotel can adopt immediately to standardise service quality, tighten controls, and onboard and train staff faster. The SOPs are handed over in editable Word format, giving owners complete freedom to customise wording, branding, thresholds, and processes to their specific property, market, and team; fully in keeping with BSG's white-label, owner-first philosophy. This is an ideal, cost-effective foundation for new and independent hotels that need professional operating documentation without building it from scratch, and for existing properties seeking to professionalise inconsistent practices. The deck establishes the operational discipline that underpins consistent guest experiences, audit readiness, and a credible platform for future growth. | Rs. 50,000 One time |
Hospitality Training & Development | BSG delivers targeted training programmes that elevate service standards, operational efficiency, and guest experience across every level of hospitality staff; from entry-level team members to heads of department and senior management. Drawing on 25+ years of hands-on industry expertise, each intervention is customised to the property type, brand positioning, and specific operational needs of the client rather than delivered as generic, off-the-shelf content. The scope can span service excellence and guest-handling, departmental technical skills, upselling and revenue awareness, grooming and etiquette, complaint resolution, safety and hygiene, and leadership and supervisory development. Training is delivered on-property and built around real scenarios the team actually faces, with practical assessment so improvements are visible on the floor and not merely on paper. Because BSG runs hotels, our trainers teach what works operationally, not theory. Programmes can be one-off workshops or structured, multi-module journeys aligned to a property's pre-opening or performance-improvement goals. The result is a confident, consistent, guest-focused team that protects the owner's reputation and revenue. | Rs. 25,000 to Rs. 1,00,000 per training day. Travel, accommodation and boarding to be organized by the client. Program-based packages available on request. |
BOQ & Procurement Management | Hotel procurement is where budgets are won or lost, and BSG acts as the owner's single point of contact for end-to-end BOQ and procurement management. The scope covers owner-side procurement advisory across FF&E, OS&E, and specialist hospitality equipment; preparing and validating the bill of quantities, evaluating and shortlisting vendors, running competitive bid comparisons, negotiating commercial terms, and maintaining strict quality benchmarks throughout. Critically, BSG mandates no vendor relationships of its own: every recommendation is made purely in the owner's interest, preserving the flexibility that defines our white-label model. We compare fabricated versus bought-out options, identify split-award strategies that capture the best price-quality balance, and eliminate the inflated quotes and specification padding that quietly erode project budgets. Our clients routinely save substantial sums; often in excess of Rs. 2 crore on a single hotel project; by getting the BSG advantage. Beyond cost, disciplined procurement protects timelines and quality, ensuring the right products arrive on schedule and perform reliably across the asset's operating life. | Fixed Project Fee: Rs. 5,00,000 OR 2% to 3% of total procurement value managed. |
Commercial Laundry Design & Setup | BSG provides end-to-end commercial laundry design, helping owners plan and execute high-efficiency in-house laundry operations sized correctly to their property's scale and guest volume. The scope covers equipment selection and capacity sizing, workflow and layout planning for a clean linear flow from soiled to clean, utility planning for power, water, steam, and drainage, effluent and ventilation considerations, and full integration with the wider back-of-house and housekeeping operation. Designing laundry capacity correctly is a fine balance; under-sizing throttles housekeeping and guest turnaround, while over-sizing wastes capital and space; and BSG calibrates the solution to realistic peak loads and linen par levels. We weigh the economics of in-house versus outsourced processing so the owner makes an informed, financially sound decision. As with every BSG advisory service, owners retain complete flexibility: our expertise is available on demand with no imposed vendors and no rigid specifications. The outcome is laundry infrastructure built for operational reliability, controlled running costs, and consistent linen quality that directly supports the guest experience. | Rs. 2,00,000 to Rs. 4,00,000 |
Architecture & Interior Design (Owner's Advisory) | A hotel's architecture and interiors are its most enduring brand statement, and BSG serves as the owner's design advisor through this critical process. Rather than replacing the architect or interior designer, we help the owner brief, select, and continuously review them; ensuring every design decision is commercially sound, operationally practical, and aligned to the property's positioning and budget. As a firm that actually runs hotels, BSG brings a rare and valuable perspective: we know from daily operations exactly which design choices elevate the guest experience and which silently create friction, inflate running costs, or hamper staff. We review layouts for operational flow, guestroom efficiency, back-of-house adjacencies, maintainability, and revenue logic, flagging issues while they are still inexpensive to fix on paper. True to BSG's white-label model, we impose no consultants and no rigid brand guidelines; owners enjoy full design freedom, with our only mandate being that the build is legal, safe, secure, and NBC-compliant. The result is a property that is beautiful and distinctive yet genuinely operable and profitable. | Rs. 60,00,000 to Rs. 1,50,00,000 |
MEP Consulting | The mechanical, electrical, and plumbing backbone of a hotel determines its operational efficiency and maintenance costs for decades, and BSG advises owners to get these fundamentals right from the outset. The scope covers HVAC strategy, electrical load planning and distribution, plumbing and water systems, fire detection and suppression, and energy-efficiency design; each calibrated to the hotel's scale, category, climate, and location. Our mandate is always systems that perform reliably, run cost-effectively, and are simple to maintain with locally available skills and spares, avoiding over-engineered solutions that burden the owner with unnecessary capital and lifetime costs. As an operator-led advisor, BSG reviews MEP design through the lens of real running conditions; utility bills, breakdown patterns, guest comfort, and ease of servicing; rather than specification for its own sake. We coordinate with the project's architects and consultants, challenge assumptions, and ensure resilience and redundancy where it genuinely matters. Consistent with BSG's white-label philosophy, no vendors or consultants are imposed; owners retain full flexibility while gaining the assurance of operator-tested technical judgement. | Rs. 8,00,000 to Rs. 15,00,000 (by project scale). |
Landscape Design Consulting | In hospitality, landscape is often the first impression a guest forms and a key reason they return, and BSG helps owners get it right with a hospitality-first lens applied to every outdoor space. We advise on designing outdoor environments that are beautiful, climatically appropriate, and genuinely cost-efficient to maintain; balancing visual impact with the practical realities of irrigation, drainage, plant selection, and long-term upkeep. Our advisory is particularly valuable for Tier 2, Tier 3, and remote properties, where site-specific, locally suited solutions matter far more than generic templates and where maintenance resources may be limited. Because BSG operates hotels, we understand how landscape shapes arrival experience, photography and social appeal, event and F&B opportunities, microclimate and guest comfort, and ongoing operating cost. We help owners brief and review landscape designers, sense-check plant palettes and hardscape choices for the local climate, and ensure the design supports operations rather than becoming a maintenance burden. True to the white-label model, BSG imposes no vendors or consultants; owners retain complete creative and commercial control throughout. | Rs. 2,00,000 to Rs. 5,00,000 |
Luxury Spa & Wellness Advisory | BSG offers spa and wellness setup and operations advisory, helping clients conceptualise, design, and launch world-class wellness facilities. The scope covers concept and treatment-menu development, equipment selection and space planning, staffing and training, SOPs, pricing, and vendor partnerships; all tailored to the property's brand positioning and target guest profile. Whether the facility is a standalone wellness destination or a spa integrated within a hotel, BSG provides end-to-end advisory support to ensure the offering is operationally efficient, revenue-generating, and firmly focused on guest experience. Wellness is an increasingly decisive differentiator and a meaningful revenue centre, but only when designed and operated with discipline; BSG ensures treatment flow, therapist productivity, retail attachment, and utility and hygiene standards are all engineered for sustainable performance rather than treated as an afterthought. As an operator-led advisor, we balance the experiential and the commercial so the spa genuinely contributes to the bottom line. Consistent with BSG's white-label model, no vendors are imposed and owners retain full flexibility, gaining operator-tested guidance while building a wellness offering that is authentically their own. | Lump Sum Fixed Fee. Avg Fee Range: Rs. 3,00,000 to Rs. 6,00,000. Ongoing operations retainer available. |
Lighting Design Consulting | Lighting in a hotel is a silent storyteller; it defines ambiance, guides movement, and shapes how guests feel in every space; and BSG ensures it is treated as integral to the design from the outset rather than a last-minute fitment decision. We advise on cohesive lighting schemes across all hotel zones, from arrival and lobby to guestrooms, restaurants, banquets, corridors, and landscape, balancing aesthetic intent with energy efficiency, budget realism, and day-to-day operational practicality. The scope considers layering of ambient, task, and accent lighting, colour temperature and mood, controls and dimming, fixture selection, and ease of relamping and maintenance. As an operator-led advisor, BSG weighs not only how a space looks on opening night but how it performs and costs over years of operation, including energy consumption and serviceability. We help owners brief and review lighting designers and coordinate lighting with the interior and MEP scopes so intent is realised on site. Consistent with BSG's white-label philosophy, no vendors are imposed; owners retain full design freedom while benefiting from operator-tested judgement. | Rs. 10,00,000 to Rs. 30,00,000 |
AI Integration & Technology Transformation | BSG helps hotels and hospitality businesses harness artificial intelligence across both guest-facing and back-of-house operations. The scope spans AI-driven personalisation, dynamic pricing, and predictive maintenance, through to intelligent automation of housekeeping, reservations, and guest-communication workflows; applied where they deliver genuine commercial value rather than novelty. BSG guides clients through the full transformation journey: assessing current technology maturity, identifying high-impact, practical AI use cases suited to the property's scale and market, and implementing scalable solutions that future-proof operations. Because BSG runs hotels and uses advanced AI tooling in its own operations, our advice is grounded in what actually works on the floor and what delivers measurable returns. We help owners prioritise initiatives by impact and effort, integrate AI sensibly with the existing tech stack, manage change with the team, and measure outcomes against clear targets. The objective is measurable gains in operational efficiency, guest satisfaction, and revenue performance; modernising the business without disruptive over-investment. Consistent with BSG's owner-first model, clients retain full ownership of their systems, data, and direction throughout the transformation. | Assessment & Roadmap: Rs. 2,00,000 . Implementation quoted per agreed scope. |
Casino Setup & Management | BSG provides specialised casino setup and management consulting, guiding clients through the complex process of establishing and operationalising gaming facilities. The scope covers regulatory compliance and licensing navigation, floor layout and gaming-mix planning, technology stack selection, surveillance and security systems, staffing and organisational design, and the operational systems and controls that a compliant, well-run casino demands. From greenfield casino projects to performance-improvement engagements at existing gaming facilities, BSG brings structured expertise to help clients build operations that are compliant, profitable, and genuinely guest-centric. We address the distinctive operational disciplines of gaming; cash and chip handling, internal controls, responsible-gaming practices, integration with hospitality F&B and entertainment, and the data and surveillance rigour the sector requires. As with all BSG engagements, the approach is grounded in real operating experience and tailored to the client's specific jurisdiction, scale, and positioning, with no rigid templates imposed. Whether launching a new facility or turning around an underperforming one, owners gain a clear, structured path to a compliant and commercially successful casino operation while retaining full ownership and strategic control. | Pre-Opening Project Fee quoted per scope. Ongoing management: % of gaming revenue (negotiated per engagement). |
Hotel Real Estate (Transactions) | BSG offers a specialised hotel transactions service, connecting serious buyers and sellers of hotel and resort properties across India through a carefully curated, confidential process. Provided exclusively under a formal mandate, the service ensures focused representation, complete discretion, and dedicated deal advocacy for every engagement; qualities that matter enormously in a market where premature disclosure can damage value, unsettle staff, and alarm guests. For sellers, BSG positions the asset credibly, prepares the information that genuine buyers require, and discreetly approaches a qualified pool of investors. For buyers, we surface opportunities that are rarely openly marketed and help assess them with an operator's eye for true earning potential rather than headline numbers. Throughout, BSG maintains strict confidentiality, manages the flow of sensitive information, and advocates firmly for its mandated client through negotiation toward close. Because BSG runs hotels and understands their economics intimately, our involvement adds rigour and realism to valuation and diligence. The result is a controlled, professional transaction process that protects the client's interests and maximises the likelihood of a sound deal on favourable terms. | Engaged under exclusive mandate only. Success Fee: 2% of transaction value. |
Hotel Asset Management | BSG acts as a trusted representative for hotel owners, protecting and growing the long-term value of their hospitality assets. The scope includes rigorous performance monitoring against budget and market, holding operators and management to account, reviewing and challenging operating and capital plans, capital-expenditure planning and prioritisation, and strategic positioning of the asset over its lifecycle. Whether the property is owner-operated, franchised, or under a third-party management contract, BSG ensures the owner's financial interests and asset value remain front and centre at every stage; bridging the gap between an operator focused on running the hotel and an owner focused on returns. We scrutinise financial statements, benchmark performance against the competitive set, identify revenue and cost opportunities, and ensure agreed strategies are actually executed. As an operator-led advisor, BSG understands both sides of the table and can hold informed, credible conversations with management on the owner's behalf. The engagement gives owners independent oversight, clarity, and confidence that their investment is being optimised, protected, and positioned for the strongest possible exit or long-term yield. | Monthly Retainer: Rs. 1,00,000 to Rs. 2,00,000 . or 0.5% to 1% of total hotel revenue. |
IT, CCTV & AV Planning | BSG provides integrated IT, security, CCTV, and AV planning, helping owners design and deploy robust technology and security infrastructure from the ground up. The scope covers network architecture and structured cabling, server and equipment rooms, Wi-Fi coverage, access control systems, surveillance and CCTV coverage, public address, in-room entertainment, and conference and banqueting AV; each tailored to the property's scale, category, and operational requirements. BSG delivers detailed technical specifications and vendor-agnostic procurement advisory, then provides installation oversight and system commissioning so the property opens with a secure, connected, and future-ready technology environment rather than a patchwork of disconnected systems. Because we run hotels, our planning is grounded in how these systems are actually used day to day by guests, staff, and management, and how they integrate with the wider hotel tech stack. We design for reliability, scalability, data security, and ease of support. Consistent with BSG's white-label philosophy, no vendors are mandated and owners retain full flexibility; gaining the confidence of operator-tested specifications while remaining free to choose their own suppliers and partners. | Rs. 3,00,000 to Rs. 6,00,000 |
Project Management (PMC) | BSG provides owner-side project management that protects an owner's time, budget, and quality through the build phase. Acting purely in the owner's interest, we monitor and coordinate the project across schedule, cost, and quality; tracking milestones against the master programme, reviewing contractor and vendor performance, managing variations, and providing clear, regular reporting so owners always know where the project stands. Drawing on real operator experience, BSG keeps the end in mind throughout construction, ensuring decisions taken on site support a property that will actually be efficient and profitable to run. We coordinate the various design and execution consultants, flag risks and slippage early, and hold the line on commercials so budgets are not quietly eroded. Critically, BSG mandates no vendors, contractors, or consultants of its own; preserving the flexibility at the heart of our white-label model; while remaining available to help source and evaluate them if the owner wishes. Our only non-negotiables are that the build is legal, safe, secure, and NBC-compliant, leaving owners free to develop their property as they envision. | Monthly Retainer: Rs. 5,00,000 or 2% to 4% of total project cost. |
Hotel Tech Stack Consulting | BSG provides comprehensive hotel technology stack consulting and implementation, covering the full spectrum of hospitality software and hardware; from PMS, POS, and ERP to accounting, guest management, housekeeping, complaint management, and inventory systems. We help owners select, integrate, and deploy the right combination of platforms tailored to their property's scale, budget, and operational complexity, ensuring seamless inter-system connectivity across every department so data flows cleanly from booking to billing to reporting. Because BSG operates hotels, our recommendations are grounded in real workflows and the genuine pain points of running a property, not vendor marketing. We assess existing systems, define requirements, run an objective selection process, and oversee implementation, data migration, integration, and staff training through to go-live. Critically, BSG is vendor-neutral and does not lock clients into any single platform or provider; preserving the flexibility at the heart of our white-label model. The outcome is a coherent, well-integrated, and cost-appropriate technology backbone that improves efficiency, sharpens decision-making, and scales with the owner's ambitions, all while the owner retains full ownership and choice. | Rs. 2,00,000 to Rs. 4,00,000. Annual support retainer available on request. |
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